Your offer

To start, you need to formulate a compelling offer and rework your website using fundamental marketing and sales principles so it functions as a dedicated sales platform. The priority isn’t the website’s aesthetics but its ability to convert visitors into customers.

For generating a compelling offer, I strongly recommend $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi.

Once your offer is clear and your website is optimized for conversions, the next step is to add a guarantee to your offer. A guarantee can significantly boost customer confidence and increase conversions. For example, when I added a guarantee to my mom’s business, only one customer took advantage of it—most people trust quality service and rarely request refunds.

The key is to refine your offer and messaging so that it’s crystal clear what you’re selling and how you can resolve a specific problem. If you can confidently guarantee a solution, you’ll create a strong foundation for customer acquisition and retention.

Set up analytics

What gets measured gets managed!

Before making any changes to your website, it’s essential to set up analytics. While Google Analytics is powerful, it can be too complex for many users. There are simpler alternatives available—Simple Analytics and Cocoanalytics are both effective options.

Analytics provide valuable insights into the effectiveness of your changes. For example, if you update your landing page to make call-to-action buttons more prominent, before-and-after data can show whether these changes are increasing click-through rates. Additionally, analytics can help you identify where users drop off. When visitors navigate from your landing page to a specific service and then try to book a call, the data can reveal whether they bounce off early, get distracted on a particular page, or abandon the booking process at the final stage.

I also recommend using tools like Hotjar (free) or Crazy Egg ($100 a month). They record user interactions on your site. This information can show which elements attract the most clicks, where users spend the most time, and what parts of the page they ignore.

For example, I once noticed that users were clicking on images on my website. It took some time to understand why until I realized they expected a lightbox feature to zoom in on the images. Once I added that functionality, it met their needs, and as a result, satisfied customers are more likely to make a purchase.

Optimize the basics

If you’re a creator, you already have an audience—and likely some services to offer them. Before diving into various monetization strategies, take a moment to appreciate what you have. An audience means people are interested in your perspective, and that authority makes them more inclined to buy from you.

It’s not about doing 500 different things; it’s about finding the best way to communicate with your audience and delivering what they already want. Since they’re already subscribed to you in one format, meeting them where they are is key. Use the RICE framework—Reach, Impact, Confidence, and Effort—to prioritize your initiatives. I personally use this method to guide my efforts, as optimizing what you currently have often yields better results than branching out into new platforms or services.

For instance, instead of setting up a second social media account, focus on optimizing your existing one. Similarly, rather than creating five different services, concentrate on the one that is already gaining traction and refine it further. If something is working, do more of it.

Optimizing the basics also means understanding the different approaches needed for selling. Building a website designed for reading is entirely different from one aimed at selling a product. When directing traffic from your social media to a sales page, your goal isn’t to engage readers with blog posts but to prompt a purchase. This requires a clear, prominent call to action. A hidden hyperlink at the end of a long paragraph won’t be effective. Instead, take a cue from successful websites that feature a large “Buy Now” or “Book a Call Now” button right on the landing page, capturing the visitor’s attention immediately.

You need to understand what problems your audience is coming to you with. While many people follow you because they value your insights, a specific segment of that audience has real issues that need solving. Keep in mind that although a lot of your followers might not be interested in buying anything, a substantial minority will be receptive to solutions.

Ask yourself: what problem can I solve for these people? You already have authority because they listen to you and appreciate what you have to say. The key is to identify and address specific problems—not just nice-to-haves—that create genuine pain points. For example, I once hired a cat therapist because my cat was waking me up at 6:00 AM to play, disrupting my sleep. This was a clear pain point. The therapist provided targeted advice, such as purchasing a timed feeder, which completely resolved the problem and made me a happy customer.

Ultimately, if your audience is listening to you, it’s because they expect you to solve a problem. Instead of simply sharing ideas, focus on offering solutions that directly improve their lives, whether that means making them money, enhancing their well-being, or simply making their daily life easier.

Nail your distribution

If you already have an existing audience, the simplest way to grow it and strengthen your presence on that platform is to analyze what has worked before and do more of it. Take note of posts or content that perform exceptionally well—then repeat and refine those strategies.

Additionally, focus on how you direct people off-platform. For instance, if you share a tweet or post that links to your website, check how many people actually click through. Experiment with different calls to action, link placements, or messaging to increase click-through rates and drive more traffic to your site. By continually testing and optimizing these elements, you can improve your results over time.